Since the beginning of the collaboration, both parties have worked closely to elevate the club’s visual identity on and off the pitch. Building on this foundation, Beerschot and Nova will continue to develop this identity that reflects. Fans First. A key focus moving forward will be the continued alignment across all levels of the club.

At the core of the partnership is a shared belief in a more considered approach to football. Combining high-quality products, close collaboration, and a tailored, Fans First mindset.

Beerschot will continue this partnership, cementing their place as Nova’s flagship club, within its growing football portfolio with a strong focus on long-term brand building.

Steve Nuyts, CEO of Beerschot:
"With Nova, we have found a partner that understands our identity and shares our ambition to build something meaningful for the club and its supporters. We look forward to our new and improved collaboration."

Arthur Heeren, Founder of Nova:
"Beerschot has been fundamental in shaping Nova’s journey. We’re building something meaningful together, this partnership goes beyond product. We’re fully committed to the shared vision of the fans, to bring this great club back to where it belongs - the first division."

SubjectsNova